Knowing the customer is a massive part of a retail operator’s success. It is hugely important to know where your customers are, why they purchased from you and if and when they’re likely to do it again. It is vital to have centralised customer information so you can use that data to personalise customer interaction, strengthen customer loyalty and increase sales.

 

The ability to analyse data at store level is also critical to help retailers develop new strategies to lift sales and boost revenue. Shops need to know customers’ spending habits and which products are the most popular to ensure there is sufficient local stock.  

 

Datalineo specialises in the Microsoft Data Platform stack (Microsoft Fabric, Power BI and Azure) to extract and merge data from current systems to give you information you can actually use.