Hickey's Pharmacy case study

Hickey’s Pharmacy opened its first pharmacy in Northside Shopping Centre, Dublin in 1995. Since then, Hickey’s Pharmacy has grown and expanded its range of services in response to the changing needs of communities.

The Challenge

Hickey's Pharmacy had a vast amount of dispensary data available but had yet to unlock the useful information contained within.

The Solution

Datalineo developed a modern, user friendly and secure analytics solution using Microsoft Power BI and Azure. We developed custom metrics which matched the organisation's strategy, and was achieved by deep dive efforts to truly understand the data and customers.

The solution employed a user-friendly and graphic styling giving a welcoming appearance to users at stores across the country. See the samples below of the reports delivered to all stores.

Hickey's Pharmacy Results

• Store managers access analytics reports daily to help ensure business continuity and ensure customers' needs are met.

• Staff at headquarters monitor trends at company level to help feed into strategic decisions.

• Users fully self-serve and create and share reports internally without the need to engage outside help.

The Solution

Working with Datalineo has progressed Hickey’s Pharmacies' understanding of its customers, enabling clearer focus of where to improve service experience.  From the outset, Hickey's goal was to identify levers of value in the data they had, and present it in a user friendly, actionable manner. 

"Our selection of Datalineo to work with us was a clear choice early on as the Datalineo team built relationships with our team, quickly understanding us, where we were, where we want to be. In turn Datalineo were better placed to deliver more than what we had originally envisaged."

Mike Curran, Head of Sales, Hickey's Pharmacy